It seems to be the thing to do these days. Rebrand. Start fresh, start new and of course the masses will follow. I can actually remember a songstress years ago saying she was rebranding her image. So we all watched and waited and when the same old, same old came back, we were disappointed.
We're no longer a product or artisans, but we're encouraged now to be a 'brand'. And after a few years we're encouraged to re-brand. Take down all the old and put up all the new. Which we have done several times in our 13 years as a company. We are creatives, so to sit and dream up something new is easy for us. Continue here.